BREAKING: Disney World Ending Magical Express & Adding Early Entry
Prior to the parks reopening, Walt Disney World “temporarily suspended” Extra Magic Hours, FastPass+, the Dining Plan, and more. Little by little, some of those things have started coming back. The most notable to date has been Park Hopping, which returned in January 2021, albeit in modified form.
All of this is still top of mind for many Walt Disney World vacation planners, which is clear to us based on the number of questions we receive asking when the Disney Dining Plan, FastPass+, Extra Magic Hours, etc. will be brought back. In most cases, our expectation is that Walt Disney World will restore these things this spring and summer.
When it comes to resuming normalcy at Walt Disney World, it’s clear that this won’t be a simple matter of reverting to the status quo, pre-March of last year. Instead, Walt Disney World will use this period of abnormal to retire and transition away from various offerings to new things, and offer a “soft reset” on the guest experience. We now have our next glimpse of what that means for later in 2021 and 2022…
Walt Disney World will end the Disney’s Magical Express service for airport transportation starting with arrivals on January 1, 2022. Disney has attributed this to the expansion of options for guests, including the rise of Uber and Lyft. “Vacationers have more options to choose from than ever for transportation, including ride-share services that save time and offer more flexibility to go where they want, when they want.”
Disney’s Magical Express will continue for arrivals and departures through 2021, but anyone planning a Walt Disney World vacation in 2022 will need to rent a car or plan on using Uber, Lyft, or whatever other options are out there. (Although not yet confirmed officially, Minnie Vans have likely been permanently retired.)
Note that complimentary transportation options within Walt Disney World – such as buses, monorails, boats, and the Skyliner gondolas – will continue to be available without changes. This only impacts Disney’s Magical Express, the airport-to-hotel transportation service, and does not have any bearing on internal or resort-to-park transportation.
It’s worth noting here that the Disney’s Magical Express airport shuttle service is operated by Mears, not Disney itself. Mears is a transportation company with coach buses and taxis that enjoyed a virtual monopoly on the Orlando market for years…before Uber and Lyft debuted.
Last year, Mears furloughed 83% of its workforce last year and ended up permanently laying off nearly 200 workers. Even prior to that, the company had run into trouble–Mears has been extensively involved with ride-share lawsuits and other litigation over the past few years.
It’s also possible that the relationship between Disney and Mears soured when Minnie Vans were rolled out a couple of years ago. Up until that point, some guests were reticent to use Uber and Lyft due to horror stories, and still opted for the overpriced Mears taxis. From then on, Walt Disney World had a monopoly on overpriced private transportation–it made almost no sense to pay triple the price of ride-share for a taxi when Minnie Vans offered a more polished and “magical” experience.
This is all to say that there might be more to this story than meets the eye. Disney could see the writing on the wall for Mears, or the relationship between the two companies might’ve been irreparably damaged to the point that they could not negotiate a new contract once the current one ends.
Basically, we have a tough time taking this cut at face value–or being entirely due to the reasons given by Disney. As discussed in our Guide to Disney’s Magical Express, the “free” service is incredibly valuable to Walt Disney World because it makes tourists a captive audience, less likely or able to dine off-site, visit other theme parks, or spend money elsewhere.
Long ago, Walt Disney World determined that the average increase in per guest spending with Disney’s Magical Express plus the perceived convenience and goodwill obtained from offering the service outweighs the average per guest cost of offering the service. It’s unlikely that has changed, especially as on-site food prices have increased and Central Florida theme park competition has become more fierce.
Beyond that, this change is being announced at a time when hotel occupancy at Walt Disney World is abysmal–and that’s even with several resorts still closed. With no convention business, minimal outside events, and a travel recovery expected to take until 2023, cutting Disney’s Magical Express will only exacerbate that problem.
We’ve been discussing Walt Disney World’s Disappearing On-Site Advantage for years now, and the elimination of Magical Express only makes that worse. The airport transportation service has been routinely cited by on-site advocates as one reason to still stay on-site. Uber and Lyft are great, and we’ve taken them instead of DME several times, but this is still a big blow for consumers…and potentially for Disney itself.
In other breaking news, Walt Disney World announced a permanent replacement for the temporarily-suspended Extra Magic Hours, and has confirmed that EMH will not return. Dubbed Early Theme Park Entry, the new perk will allow Walt Disney World resort guests to enter any of the four theme parks 30 minutes early each day. The new Early Theme Park Entry offering will debut later in 2021 and will be billed as part of Walt Disney World’s 50th Anniversary offerings.
Disney indicates that the new Early Theme Park Entry benefit helps better spread visitation across all four theme parks, while providing added flexibility by giving guests extra early park time on each day of their vacation and in the park of their choosing. Please note that guests need valid admission and a park reservation made via the Disney Park Pass system to enter a theme park.
While we’re incredulous about the Disney’s Magical Express news, this announcement we do take at face value. In that same “Disappearing On-Site Advantage” article, we derided Extra Magic Hours as a mostly illusory benefit. Prior to the closure, we actively avoided Evening Extra Magic Hours due to the noticeable spike in crowds as compared to non-EMH evenings.
There are a number of reasons this has happened, but is primarily because the pool of Extra Magic Hours-eligible guests continues to increase. Walt Disney World has cut deals with third party hotels and also built several new Disney Vacation Club properties and otherwise added to its hotel room inventory.
We’re thus cautiously optimistic about the new Early Theme Park Entry benefit. We have every reason to believe this will do a better job of spreading out crowds, and should end up being a net positive for guests. Thirty minutes per day is obviously less than than the previous hour, but it’s more than the current 0 minutes. So that’s also a plus.
There’s also the reality that 30 minutes times 4 parks is a total of 2 hours per day across all of Walt Disney World, which is a net gain as compared to Extra Magic Hours. Obviously, a single guest without the resources for time travel cannot take advantage of that 2 hours, but the point is that this isn’t a cost-cutting measure by Disney. They’ll be spending more on labor.
While the specifics here are not exactly what we anticipated, that Walt Disney World would choose now to do this is not unsurprising. As we covered months ago in What Will Replace FastPass+ at Walt Disney World? we expected these “temporary suspensions” to be a natural transition to new systems.
Ultimately, we expect plenty more announcements in the coming months about other, similar changes. As discussed in that article, we’d be shocked to see FastPass+ return without any changes. We’re also expecting the Disney Dining Plan and other experiences will have modifications once they return later in 2021. Then there’s the potential transition from My Disney Experience to Disney Genie (or whatever it ends up being called) which is another can of worms. In short, brace yourself for plenty more changes announced between now and October 2021…
Planning a Walt Disney World trip? Learn about hotels on our Walt Disney World Hotels Reviews page. For where to eat, read our Walt Disney World Restaurant Reviews. To save money on tickets or determine which type to buy, read our Tips for Saving Money on Walt Disney World Tickets post. Our What to Pack for Disney Trips post takes a unique look at clever items to take. For what to do and when to do it, our Walt Disney World Ride Guides will help. For comprehensive advice, the best place to start is our Walt Disney World Trip Planning Guide for everything you need to know!
What do you think about Walt Disney World ending Disney’s Magical Express? Upset that you’ll have to rent a car or use Uber/Lyft, or did you find DME too inefficient, anyway? Thoughts on Early Theme Park Entry v. Extra Magic Hours? Disappointed that the amount of time is being cut, or optimistic that it’ll be less crowded during that time? Other thoughts on this? Any questions we can help you answer? Hearing your feedback—even when you disagree with us—is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!
Continue Reading >>> Source link